If you’re not familiar with terms like “copywriting” or “content marketing”, you’re not alone. Here are answers to some frequently asked questions.
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What does a copywriter do?
Copywriting is persuasive writing. It is used in promotional materials like websites, emails, and advertising. A copywriter’s job is to engage customers and get your audience to take action: buy a product, click a link, fill out a contact form, sign up for a newsletter, etc.
Why hire a copywriter?
A professional copywriter optimizes the lines of communication between you and your audience. They help convert prospects into customers.
While many small business owners write their own marketing copy, a professional copywriter has a specialized skill set that can increase sales and improve the way your brand is perceived.
What is content writing?
Content writing is the process of planning, writing, and editing content for marketing purposes.
Sounds similar to copywriting, doesn’t it?
While copywriting and content writing are related, the main difference is their intent.
Copywriting is designed to compel a customer to take action. Content writing is about sharing useful information, educating and engaging your audience.
Blog posts are a common example of content writing.
Why hire a content writer?
Content marketing has become the marketing strategy of the digital age. Providing valuable and engaging content builds trust and loyalty with your customers, and that relationship increases your brand’s exposure and sales.
To make this strategy work, you need great content. And writing is the foundation of online content.
Great writing makes great content.
What does an editor do?
An editor revises your writing to make it smooth and easy to read. They check that your work is organized and structured in a way that is clear and intuitive, they adjust the length and structure of paragraphs and sentences to maximize readability, and they ensure that there are no grammatical or punctation errors. Editors give your writing a professional polish.
Why hire an editor?
When you’re deeply involved in a piece of writing, you’ve probably read it many times over. It can be hard to pick out spelling and punctuation mistakes. It can also be hard to recognize sentences that aren’t as clear as they should be.
That’s why the perspective of an editor is invaluable. Editors ensure that your work is clear, readable, and free of mechanical errors.
Hiring an editor can be the difference between a good piece of writing and a professional piece of writing. Great writers, and even great editors, hire editors to polish their work.
Do you provide academic editing?
WriteWords provides academic editing services that are comprehensive and informed by a working knowledge of APA and MLA publication manuals.